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Description
Why it's WOW
- Award-winning water resistant technology blocks out humidity + locks in moisture to prevent smooth, straight styles from reverting back to naturally curly or frizzy texture
- Delivers silky, glassy-smooth, super frizz-resistant styles
- Heat-activated formula contains heat protectants
- Ultra-light spray feels like nothing is on the hair
- Economical. Results last through 3-4 shampoos
How to Use
- Shampoo, condition, and towel dry.
- Divide hair into sections. Spray liberally and evenly on damp (not wet) hair. Do not apply other styling products while the hair is wet. You can apply styling products after completing the Dream Coat blow-dry.
- Requires blow-drying with tension to activate.
- For best results, use every three to four shampoos.
Best for Hair Types
- For extremely dry/dehydrated hair, porous hair, and curly/coily hair. Safe for Keratin-treated hair.
NOTES FROM THE COLOR WOW LAB
Ground-breaking, extra-powerful, anti-frizz technology
- Fills dry, porous, frizz-prone hair with internal moisture which negates this hair type’s natural urge to pull in atmospheric moisture (humidity) that makes hair puff and swell.
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Delivers long-lasting results for hair that has been blow-dried smooth and sleek, thanks to ultra-powerful (totally imperceptible) flex-elastic polymers that seal down the cuticle, making the hair silky smooth, humidity-proof and tightly hold the hair smooth and straight.